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How To Choose a Comedian or Humorous Speaker
1. COMMON SENSE: Like choosing other professionals, selecting a comedian
or humorous speaker is left to your common sense. You may discover
that the performer has been "doing humor" for over 20 years (but maybe
your program is the performer’s first professional engagement). The
promotional material you received are top-notch (but maybe the comic/speaker
has a good "day job" and can afford a slick press kit). The entertainer
may belong to an impressive association (but this may only mean that
he/she paid the required dues). On the other hand, these three credentials
may belong to a highly qualified professional entertainer. Consider
many of the items which follow, ask questions and use your best judgment!
2. COMEDIAN VERSUS HUMORIST: Generally speaking, a comedian is an
entertainer who delivers jokes. The humor comes at a fast pace, often
two set-up lines followed by a punch line. The humorous speaker (humorist),
on the other hand, is someone who probably delivers humor with a message:
Story, relevant point, story, relevant point. There are many varied
styles between total comic and straight motivational humorist. Humorists
may ask you what percentage of humor versus motivational content you
desire for your program. Comedians and humorists can provide great
value. You first need to decide what your needs are.
3. FEES: There is normally a correlation between a performer’s fee
and the quality of the program. You would never think that a $3000
car might be similar to a $30,000 car. Just the same, you wouldn’t
think that a $500 comic/humorist might be similar to one who charges
$5000. You normally get what you pay for. And consider this: You often
pay many times more for the meal than for the entertainer (on a per
capita basis), when in fact the evening's program is probably far
more important than the meal. Consider the true value-per-person-attending
when deciding on your entertainment investment.
4. PROMOTIONAL MATERIALS: A good way to select an entertainer is to
request a press kit from everyone you’re considering and compare them.
Normally, the more professional the press kit, the more professional
the entertainer. Press kits may include brochures, photos, articles,
testimonials, client listings and more. The more professional the
performer, the more likely that a press kit will be available.
5. INTERNET WEB SITE: If the performer has one, the web site will
give you an instant "brochure" which may help you make a decision.
This is especially valuable if your decision time frame is short.
6. TESTIMONIALS: Testimonials may give you an indication of quality.
You could ask for the names and phone numbers of three recent clients
(who had the kind of program you need). Call them and ask questions.
Read between the lines and listen for genuine enthusiasm in their
voice when talking about their experience with the performer.
7. AUDIO AND VIDEO TAPES: Most professional comedians/humorists have
demonstration tapes, either audio or video. The audio or video tape
will never be YOUR exact program, but watch the tape for genuine audience
response and performing style. Look for a demonstration tape before
a live audience with no canned laughter.
8. VIEW A PERFORMANCE: It might be possible to watch the performer
in a live performance before hiring. Although this is often not possible,
you could ask. Most performers will not "audition" for a single-date
performance, but you might be able to attend someone else's program.
9. PROFESSIONAL AFFILIATIONS: The fact that a performer is a member
of a professional association or the Chamber of Commerce may indicate
a level of commitment to the art and business. However, this may or
may not have a relationship to the quality of their performance.
10. AWARDS: This is somewhat like the category of professional affiliations.
Although awards are normally a good flag, you just never know the
true significance of the award received by the performer. Some awards
are highly significant and others may be of minor importance.
11. PERFORMER’S EXPERIENCE: How long has the performer been entertaining?
Does the comedian/humorist entertain full-time (earning a living as
a performer) or part-time (with a full-time day job)? These considerations
may or may not have a great impact on the quality of the performance.
12. CLEAN MATERIAL: You may be concerned about the "G-rated" nature
of the material. Talk to the performer about your concerns about program
content (sexual, bodily function, racial or religious jokes, for example).
13. CUSTOMIZATION: While talking with the performer, you may get a
feel for the customization skills of the entertainer. What kind of
questions is the performer asking YOU about the audience? Is the comedian/humorist
wanting you to provide "inside information" about the audience in
advance of the program? Not every act needs customization but some
performers specialize in adding this personal touch.
14. MEETING ROOM SETUP: Ask the performer what you will need to provide
at the meeting venue: Risers/platform, sound system, lighting, projection
equipment etc. Many entertainers will not speak from behind a lectern
but prefer having an open platform from which to perform. Ensure that
someone else, a band for example, does not set up in the space reserved
for the comedian/humorist. Beware of tall centerpieces (balloons for
example) as they will block the view of many in the audience.
15. AGENT AND BUREAUS: Using an agent or speakers bureau will normally
ensure that you get a quality program. Agents and bureaus will not
take a risk on a questionable, non-proven performer. In essence they
screen the performers for you. Using a speakers bureau will not normally
cost you more. The humorist/speaker normally pays the bureau's fee
out of the normal fee charged. Using an agent's services may cost
you more (this varies from agent to agent), but may be worth it for
the piece of mind.
16. GUARANTEES: You will probably not see the word "guarantee" on
the entertainer's promotional material. Will they guarantee your satisfaction?
You could ask them. For the true professional a guarantee is a no-risk
proposition. |
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